Wednesday, April 05, 2006

Feminine Colors

Colors that are traditionally considered feminine colors or that appeal most strongly to or are more closely associated with women can be good choices for marketing messages and interior designs targeting women. Color studies done over the years indicate that the favorite colors of women and men do differ. Some of these differences in favorite colors may be attributed to cultural use of color and conditioning.
There are no hard and fast rules about what colors are feminine or masculine or gender-neutral. Because colors come in many tints and shades, someone may love a light powder blue but strongly dislike a deep navy blue so a preference for the color blue doesn't mean that every shade of blue is universally appropriate. However, some generalizations are possible based on various color studies.
Blue is a favorite color of both men and women of all ages. While men have a stronger preference for blue than women, it's still a top choice. It may be the calming effect of the color blue that makes it a popular color for both men and women.

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